To provide students with an understanding of how an organisation develops, implements and monitors
strategy, including any ethical implications.
On completion of this module, students will be able to:
- explain, analyse and evaluate the consequences of an organisation’s current strategic direction
including objectives, market position and technology developments;
- use data to evaluate the likely consequences of strategic choices and technology developments,
and recommend strategies to meet the objectives of an organisation; and
- recommend appropriate methods for an organisation to implement and monitor strategies
including strategies for technology and innovation, and demonstrate how data can be used
subsequently to measure and monitor strategic performance.